Kohler Global Projects
Web content
Social Media
Photo editing
Layout design
Overview
Our collaboration with Kohler, a renowned global brand, revolved around the eloquent portrayal of their products within the hospitality sector. We focused on four prestigious hotels: Hong Kong Fullerton, Indonesia The St. Regis Jakarta, Japan Fauchon L'Hotel Kyoto, and Thailand Intercontinental Khao Yai Resort. Our objective was to seamlessly integrate Kohler's products into the narrative of luxury and sophistication these hotels embody.
Strategy and Execution
Embracing Kohler's luxurious brand identity, we crafted content that resonated with elegance and professionalism. Our approach was twofold:
Copywriting: We developed sophisticated, engaging copy that not only highlighted the unique aspects of each hotel but also subtly wove in the presence and impact of Kohler's products. Our writing style mirrored the refinement Kohler is known for.
Photo Editing: Visuals were curated to complement the narrative, ensuring that Kohler's products were showcased in a manner that aligned with the hotel's ambiance and the city's character.
We diverged from traditional commercial tactics, opting instead for a more nuanced storytelling method. Each piece began with an introduction to the city, akin to a tour guide's narrative, gradually transitioning to the hotel's allure, and culminating in a tasteful showcase of Kohler's products. This approach not only engaged readers but also seamlessly integrated Kohler's presence, reinforcing their brand as a symbol of luxury in everyday settings.
