Dragon Hockey Digital Marketing Campaign: Scoring Goals in the Digital Arena

Social media
Digital marketing
Ad management

Overview

For over a year, we partnered with Dragon Hockey, an esteemed organization dedicated to promoting ice hockey through engaging and quality-driven courses for children and adults. Our mission was to amplify their digital presence, focusing on Meta platforms – Facebook and Instagram – to attract and engage potential participants.

Strategic Meta Advertising

Our approach was multi-faceted, tailored to Dragon Hockey's unique ethos and audience:

  1. Targeted Campaigns: We designed and executed a series of targeted ad campaigns on Facebook and Instagram. These ads were crafted to resonate with the ice hockey community and potential enthusiasts, effectively communicating the excitement and benefits of Dragon Hockey's courses.

  2. Seasonal Specials: Recognizing key opportunities, we developed special campaigns for Easter and Christmas. These ads were not just promotional but also celebrated the spirit of the seasons, aligning perfectly with Dragon Hockey's community-centric approach.

  3. Performance Metrics: Our campaigns consistently outperformed market benchmarks, achieving a lower cost per lead. This success was a testament to our team's understanding of the digital landscape and our ability to craft resonant messages.

Impact and Outcome

The ad campaigns significantly boosted Dragon Hockey's online visibility and engagement. The effectiveness of our strategies was evident in the increased inquiries and enrollment in both regular and special classes. Our sustained and evolving campaign strategies helped Dragon Hockey strengthen its brand presence in the digital realm, connecting more effectively with their audience.